Over the last 17 years Intertrust Consulting has rendered Consulting Services and defined strategies for numerous organizations from the private and public sector. Business strategy consulting is done at very high level in the company, typically the business owner and the management. These are the people making the choices. Below, the executives focus on implementing the decisions (sometimes assisted by other consultants). Business strategy consulting is about facts and common sense much more than vision or dreams. Facts make decisions to be taken easier. Dreams without considering the facts make them much more difficult to achieve or even impossible. Business strategy consulting is tailor-made thinking. What works for one company will not necessarily work for the other, even in the same field of activity. Strategists use tools, but tools don’t make the strategist. Only the quality of the people matters in this business.